The busy season is closer than it feels. Here is a short checklist to get ready without the panic.
A slow page or a missed message costs far more in the busiest weeks than in a quiet one.
You still have time to fix things properly instead of patching them in a rush.
Most of this is checking, not building. Tick things off one at a time.
Most shoppers will visit on their phone. Open your own site and try to buy or enquire. If it is awkward for you, it is awkward for them.
WhatsApp, email and social messages all pile up in a busy week. Decide where they land and who looks at them each day.
Add seasonal wording and fresh images to your Etsy or online shop listings so they stand out.
Back up your devices now, and know who can help if a laptop or router fails in the middle of a sale.
A friendly instant reply to common questions, such as delivery times and opening hours, saves you typing the same answer all day.
Our TikTok-led campaign for a brand-new Etsy shop turned static product artwork into short videos, each pointing straight to its shop listing. The result was an 89% increase in traffic to the new shop. See it on the homepage. Fresh, eye-catching listings are exactly what the busy season rewards.
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