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Get Found on Google: A Checklist for Local Shops

When someone nearby searches for what you sell, will your shop come up? A simple checklist, no jargon.

The Five Basics

1. Claim Your Google Business Profile

The free listing that puts you on Google Maps. Claim it, verify it, and fill in every field.

2. Keep Hours and Details Right

Opening hours, phone number and address must match everywhere, including bank holidays and Christmas.

3. Add Real Photos

The shopfront, the inside and your products. Listings with photos get far more attention than bare ones.

4. Ask for Reviews

Happy customers rarely leave a review unless asked. A polite request at the till works well, and always reply.

5. Have a Simple Website

Even one page with your hours, location, products and a phone number, so Google and customers have more to go on.

Common Mistakes

Out-of-Date Hours

Nothing loses a customer faster than turning up to a closed door that Google said was open.

Relying on Social Media Alone

A social page is useful, but you don't own it and it rarely appears when someone searches for what you sell nearby.

Never Looking at the Profile Again

Questions, reviews and wrong details sit there unanswered. A few minutes a week is enough.

Related Reading

Website Design for UK Small Businesses & Shops · How Much Does a Website Cost for a UK Small Business? · Do Small Shops Really Need Any of This Tech Stuff?

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